How To Work With Disney World As An Influencer

Learn how to become a Disney influencer and work with the world’s most magical place.

I can’t deny my slight obsession with everything Disney. Growing up as a native of Central Florida, Disney World has been a significant part of my life. The enchantment I experienced as a child seamlessly transitioned into creating magical memories with my kids. When I embarked on my blogging journey over a year ago, I knew I wanted to share my Disney experiences, tips, and tricks with fellow moms who may not possess the same level of expertise.

Little did I know that sharing these invaluable tips would turn out to be one of my greatest ideas. Not only did it attract a substantial amount of early traffic to my blog, but it also paved the way for an incredible opportunity to collaborate with Disney World as an influencer.

Working with Disney has been an absolute dream come true. I receive countless inquiries about how to have an influencer relationship with Disney and get free products for review. Today, I am thrilled to divulge all the insights and knowledge I have gained as a Disney mom influencer. This will guide you toward making your own magical mark!

Unlocking Opportunities: Working with Disney World as an Influencer

Partnering with Disney has been an absolute highlight of my blogging journey. Their team has been incredibly friendly and easy to collaborate with. However, I understand why many influencers feel intimidated by the company’s sheer scale. The misconception that they only work with “big” influencers often holds people back. Today, I’m here to dispel that myth!

It’s Not All About Size

Let me assure you that the size of your following should not deter you from pursuing a collaboration with Disney World as an influencer. Despite being a colossal company with a significant marketing budget, they are genuinely open to working with influencers of all sizes.

I vividly remember the first time I pitched an idea to Disney when my following was relatively small. Surprisingly, they accepted my proposal and graciously provided me with two complimentary 1-day park hopper passes! So, if you find yourself worrying about your follower count, cast those doubts aside. Embrace your confidence and fearlessly put yourself out there.

Diverse Ways to Collaborate with Disney

Now that you understand that size isn’t the sole determining factor let’s delve into the exciting part! The beauty of partnering with a company of Disney’s magnitude is the array of opportunities they offer to the influencer community.

Requesting Disney Media Tickets in 2023

Updates as of 2023, Disney’s media ticket policy has undergone changes recently. While they are not giving out tickets as frequently as before, there have been positive signs of reopening. In fact, I had the incredible opportunity to attend a recent large-scale event, and I’ve noticed other influencers attending recent Disney events as well. It’s an encouraging development!

Requesting media tickets from Disney is still a viable option, although it may require some patience and flexibility. Here’s how you can proceed:

1. Contact Disney World PR Representative: Start by reaching out to the Disney World PR representative via email. While the exact contact details may have changed, you can typically find the relevant information on their official website or by conducting a quick online search.
2. Familiarize Yourself with Disney’s PR Policy: Take the time to review Disney’s PR policy, as it will provide you with specific guidelines and instructions on how to proceed. This will ensure you follow the correct procedures and provide the necessary information.
3. Craft a Compelling Pitch: When reaching out to Disney, it’s crucial to present a compelling pitch. Share your media kit, showcasing your previous work and audience reach. Clearly outline your idea for the blog post or content you plan to create and emphasize the value it will bring to your audience.
4. Provide Planned Date and Details: Include the proposed date of your visit and any additional relevant details that Disney may require. Be prepared to discuss potential content collaborations, such as social media posts, blog features, or videos.
5. Await their Response: Disney may need some time to review your request and respond. Be patient and considerate, understanding that they receive numerous inquiries. In the meantime, continue creating content and engaging with your audience.

While obtaining media tickets from Disney may be more limited in availability compared to the past, it’s still worth pursuing. Stay proactive, adapt to any changes in their ticketing policy, and remain optimistic about the potential collaborations that lie ahead.

How to Get Invited to Disney Media Events

If you’re aspiring to attend Disney Media Events as an influencer, here are some steps you can take to increase your chances of receiving invitations:

1. Build a Presence: Establish a solid online presence by consistently posting Disney-related content. Share your experiences, tips, and insights that resonate with your audience. This will showcase your passion and knowledge, making you an attractive candidate for Disney collaborations.  Choosing the right brand name for your Disney-themed social media accounts or blogs can significantly impact your visibility and appeal.
2. Request PR Tickets: As mentioned earlier, requesting PR tickets is valuable in initiating a relationship with Disney. By sending your media kit and outlining your blog post ideas, you can demonstrate your dedication to promoting Disney World. This action may place you on their PR list, increasing your visibility for potential media event invitations.
3. Engage on Social Media: Interact with Disney World’s official social media accounts and engage with their content. Like, comment, and share their posts, showcasing your enthusiasm and genuine interest. This level of engagement can help you get noticed by Disney’s social media team, who may extend invitations to influencers they see actively supporting the brand.
4. Attend Family Media Days: RSVP promptly once you receive invitations to Disney Media Events, particularly family media days. Typically, media tickets are comped for you and up to three additional guests. Confirm the names of the attendees and any other relevant details as requested. On the event day, visit the Media booth near the gate to pick up your passes. As a bonus, you may also receive a delightful swag bag as a token of appreciation.

While there is no guaranteed method to secure invitations to Disney Media Events, actively promoting Disney content, engaging with the brand, and requesting PR tickets can significantly increase your chances. Stay dedicated, and passionate, and continue producing high-quality content that showcases your love for Disney World.

Disney Social Media Mom’s Conference

The Disney Social Media Mom’s Conference, although I have not yet attended it, is renowned as Disney’s premier social media event of the year. Once a year, social media influencers from across the country are invited to partake in a week-long conference held at Walt Disney World.

Traditionally, the conference combined both land and sea experiences, allowing attendees to enjoy time at the theme parks as well as a Disney cruise. While there is an attendance fee associated with the conference, it is widely regarded as a worthwhile investment due to the exceptional value it provides.

**2019 Update: As many of you may already know, in 2019, Disney made the decision to forgo the Social Media Mom’s Conference and introduced the inaugural Disney Creator Days instead.

Disney Creator Days closely mirrored the Social Media Conference in terms of content and experience, with one significant distinction – the event was entirely free. Invitations to Disney Creator Days were highly exclusive, and the criteria for securing an invitation remain somewhat elusive. Rest assured, I will continue to stay informed and share any updates as soon as more information becomes available.

Disney Social Media On The Road

Disney On the Road events offers another exciting opportunity for influencers to collaborate with Disney. These exclusive events are organized in various locations nationwide and reserved for invited participants only. I had the incredible opportunity to attend the event held in Orlando in 2019, and it was truly a remarkable experience.

Throughout the day, we were treated to delightful culinary experiences while attending insightful sessions where industry experts shared valuable advice on topics such as search engine optimization (SEO) and the art of storytelling. As a special highlight, we were granted access to Galaxy’s Edge, even before its official opening, providing a sneak peek into this highly anticipated attraction. It’s important to note that these on-the-road Disney events are exclusively available to those who receive invitations.

Boosting Your Chances of Receiving Disney Media Invitations

While the aforementioned methods are not the only ways to collaborate with Disney World as an influencer, they are the most prominent and sought-after opportunities. I often receive questions about how to increase the likelihood of receiving an invite, so here are some tips to help boost your chances.

Join Mom Select

Want to become a Disney mom blogger? MomSelect is an influencer network that can help you get started. By becoming a member, you’ll be listed in their database of Disney influencers, which makes it more likely that brands will reach out to you. You’ll also get access to exclusive events and campaigns, such as the Disney Social Media Moms Celebration. In addition, MomSelect sends regular emails about new opportunities and resources. If you’re serious about becoming a Disney mom blogger, I highly recommend joining MomSelect.

Follow the Right Disney Accounts

To boost your visibility, follow and engage with Disney influencers on Twitter and Instagram. Some popular accounts include @WaltDisneyWorld, @DisneyMoms, and @MomTalkRadio. Show your interest by liking, commenting, and retweeting their posts. Use hashtags like #DSMMC and #disneycreator to connect with the Disney community.

Engage with Disney Mom Bloggers

Interacting with other Disney mom bloggers on social media can be highly beneficial. By engaging with those who have attended DSMMC or use Disney-related hashtags, you can build connections, gain insights, and potentially learn about future attendance opportunities. Remember, social media is a powerful tool for networking and meeting new people, so leverage it to your advantage.

Produce Exceptional Content

Consistently creating high-quality content is paramount. While it’s unnecessary to focus exclusively on Disney, showcasing your expertise in various niches, such as parenting, travel, or food, can also pique Disney’s interest—many influencers who have attended DSMMC previously cover various topics. Remember, good content will always stand out and capture attention.

Seek Insider Information

If you’re eager to learn more about working with Disney World as an influencer, seek advice from those who have experienced it firsthand. You can find valuable insights in posts and articles by influencers who have attended DSMMC or collaborated with Disney. Exploring their perspectives can provide additional knowledge and guidance for your journey.

Share Your Disney Influencer Experience

If you’ve had the opportunity to work with Disney or attend DSMMC, don’t hesitate to share your experience in the comments. By sharing your insights and connecting with others, you contribute to the conversation and create a supportive community of Disney enthusiasts and aspiring influencers.

Remember, while these tips can enhance your chances, receiving invitations is not guaranteed. However, by implementing these strategies, engaging authentically, and consistently producing outstanding content, you increase your chances of being able to work with Disney World as an Influencer.