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Do I Need A Niche?

Alright, guys, we are back again for another installment of my Friday Blogging Tips! Today we are going to discuss one of the most common blogging questions I have heard lately. Do I need a niche? Well, friends, the answer isn’t as simple as it may seem. While yes, you should have a niche, in my opinion, you don’t have to be as narrow as many others will tell you to be.

Do I Need a Niche

Do I Need A Niche?

So right around the time you are setting up your first blog, you will need to choose a niche. Most of the time, your niche will determine your name as well as all of the content you will be producing. Having a niche is important, as it allows you to target a specific audience, but is there such a thing as too targeted?

Why You Need A Niche

First, we are going to start out by answering the most basic of questions, ” do I need a niche?”. As I mentioned before, the answer is yes…but why? Well, a niche allows you to target a specific audience. Without a clear idea of what your blog is about, readers will most likely not return after reading one article. The goal is that everything flows together which would allow for a reader to scroll through and read multiple of your articles in one visit.

Not Narrow Enough

Now, you don’t want to be too broad with your writing. If you are too broad then people will feel confused and they probably will lose interest quickly. One example of that is a mom blog doing video game reviews. To me, that doesn’t make a ton of sense, unless it is targeted at gamer moms maybe… Anyways, don’t be TOO broad, because it can hurt your chances of having people come back to your site.

Too Narrow

On the other hand, you don’t want to be too narrow either. While this may go against what so many other influencers will say, I personally like a broader blog. I am a ” mom blogger”. I target mothers, especially mothers of younger kids who want to work from home. That is decently broad and allows me to post what I feel like. Everything from recipes, to parenting tips, travel, and work-from-home advice can be found in my blog. In my video, I go into more detail on this but having a slightly more broad range really works for me personally.

Know Your Voice

The most important part of choosing a niche is knowing your voice. This may take some time to refine, but you need to know what you want to write about and who you want to speak to. As I mention in my video, I try to speak to mothers like myself, so I write things that I know would entice me to click on them. Your voice won’t be perfect and refined at first, and that is okay. You may bounce around until you find what works, and that is okay too. Just get out there and write though! Search for your voice, find your audience, and just go for it!


No matter if you are a new blogger or a seasoned one, it is never too late to learn something new! 


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[…] some of my absolute favorite programs that you can join. Some of these are generics ( can work for any niche) and some are more specific. You just need to check them out, and see which ones will work with […]

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[…] if you have read my previous post on picking a niche, you will know my feelings on the topic. Personally, I don’t like being super held down by an […]


Thursday 19th of April 2018

When I first started by blog, I thought I knew exactly what i wanted it to be about. I've only had it for about 4 months and it's already drastically changed. Now I finally have figured out my niche!

Leah at The Frugal South

Monday 22nd of January 2018

I’m working on narrowing down my niche and think it’s a great way to have a clear message! It definitely takes some time to discover what you want to write about that will also resonate with your readers.

Mariangelica @ Chasing littles

Sunday 21st of January 2018

I def have struggled a lot with this in the past. I’ve been too broad and wanted to do it all and then suddenly too specific hahah I think I found a happy balance now!

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