Alright, we are back again for another Ultimate Bloggers Guide. This time we will be talking all about Pinterest for bloggers. Pinterest is my largest source of traffic, but it wasn’t always so. I made a lot of mistakes along the way, and hope to save you from doing the same.
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Pinterest For Bloggers
So for me, Pinterest is the holy grail. It is where most of my traffic comes from and I honestly enjoy it. Most people have Pinterest, bloggers or not. People are actively using it on a daily basis, and this is what we as bloggers need to take advantage of!
With a few simple tips and tricks, you can seriously skyrocket your blog traffic by using Pinterest.
Not Social Media
First and foremost, it is important to look at Pinterest as a search engine, and not as social media. While your following number helps, it is not the end all be all on this platform.
So, since we will be looking at it as a search engine, we need to remember the basics of SEO. In your descriptions, you want to use appropriate keywords so people searching will find your pin. It is good practice to do a little research on Pinterest and see what people are searching for.
You can type in a search, and similar to google, it will give you suggestions. This means people are searching for them and will give you an idea of the keywords to use in your descriptions.
It’s All About The Image
Pinterest is a visual site, so it is all about the image. I know when I started out, I did not understand that at all, and my Pins were awful! If you want to get repins, then you need a good image. Pinterest favors vertical images, i.e. those that are taller than they are wide.
I recommend using Canva to make your images. It is free and you can select a “Pinterest” format that is ideal for the site. I promise once you play around with it and learn to use it, you will love Canva.
You also want your image to have a text overlay. Meaning you don’t want just a picture. People are much more likely to repin images with text overlay. You can see an example of this right above you in my image for this post! I have also heard that pictures with people’s faces don’t get repinned as often, but that is not one I have ever personally looked much into.
Pinterest Pro Tip: When you are creating your Pin images, make sure you name the file appropriately! Pinterest DOES care what your file name is, and an SEO friendly file name can make a world of difference.
Pin Pin Pin
In order to have your presence noticed on Pinterest, you need to be pinning often. You don’t want to just pin your own content though. The recommended ratio is 80/20; 80% other people’s content and 20% yours.
You also want to be pinning throughout the day, not just all at once. I know we can’t all be on Pinterest pinning all day long, so that is why I love schedulers. I use Tailwind to schedule out my pins.
It is not free, but it is a great deal at $14 a month. You can get 1 month free with my ( referral) link here! You can also save money by paying for a whole year, as they will give you 4 Free months and unlimited pins!
Always remember to make a pin description. You want to use your keywords and put the description in the alt text of your image. This way it will show as the pin description, but that will not show up in your blog post.
When writing your description, while you want to make sure there are relevant keywords, you also want it to be conversational. Make it sound like you are actually speaking to someone and not like a robot stuffing keywords! Trust me, Pinterest will favor this!
Trust me, people want a description. There is nothing more annoying than trying to figure out what a pin is all about because there is nothing written.
Pinterest Board Descriptions
In your main profile as well as in all of your boards, you want to have really great keyword-rich descriptions. This makes the boards more searchable, which leads to more people seeing your pins! It doesn’t take much time to go through and update your descriptions, but it is worth it when it comes to driving traffic.
When I updated all of my descriptions, I also made board covers for all of my boards. This took a little time since I have so many boards, but my profile looks so much more aesthetically pleasing now. You can see what I mean here.
Basically, you create your graphic, and then upload it and save it to a board like you would any other pin. Then all you have to do is go to the Edit option, change the cover, and select it.
Group Boards on Pinterest
Group boards are where it is at. It is probably the best thing out there on Pinterest for bloggers. If you don’t know what group boards are, basically they are boards with multiple contributors.
Typically, you will ask the board owner to be invited after following the board. Most boards have rules stated in the description. They will allow you to pin your relevant content, while also pinning other content from the board. Seriously, join as many relevant group boards as you can.
If you need help finding them, you can look on PinGroupie to find some. Also, if you are in a motherhood or parenting niche, send me a message to my Pinterest and I will invite you to the open boards that I have available.
Have Multiple Pinnable Images
I try to always have two pinnable images in all of my blog posts. This way you can see which image does better on Pinterest. It also gives people options, and people like options.
For sure you need at least one pinnable image per post, but try to have multiple. I really hate it when I see a wonderful post that I want to pin, but there is no pinnable image for me to do so.
Fresh Pins on Pinterest
Pinterest favors “fresh pins”. I have been spending a little bit of time every day creating new pins for old blog posts. I upload them to Pinterest and watch my traffic grow!
This is a great way to breathe life into older posts that may need a little refresher!
I promise you are going to want the Pinterest business account. When I first started, I changed my personal account over to a business one and haven’t looked back since. It is free to do and super easy.
You can change over in your account settings and boom, you are in business. This allows you to have analytics as well as enable rich Pins.
Speaking of rich pins, you want them! There are a lot of tutorials out there on how to enable rich pins, but I found this one to be the most simple and helpful. Once you have rich pins, all of your old pins will convert over automatically.
Rich pins are repinned more often than regular ones, so yes you need it. It will give you a bold title and will state the URL that the image was pinned from. They look better, and they perform better.
So there you have it. This is my list of everything I believe bloggers need to do in order to increase traffic from Pinterest. As I said earlier, Pinterest is where the majority of my traffic comes from.
Also, your follower number is not as important as it is on other platforms. What matters more is your group boards, keywords, imagery, and pinning ratio.
Now I want to know, What are some of your tips and tricks for using Pinterest? I am always trying to learn more myself and continue to drive traffic to my site.
Jessi is a working mom to two living in Central Florida. She has a Master’s Degree in Legal Studies but decided to make her career in social media marketing and content writing. When she isn’t cooking up something new in the kitchen, she is traveling with her family and looking for new adventures!