We are in week three of what I am calling my new blogger’s survival guide! We have gone over the basics of starting a blog, and learned how to make money blogging. So if you haven’t read those, go ahead and take a minute to get all caught up! Now it is time to learn all about using social media for bloggers. I don’t claim to be an expert, but I have done pretty well, and if you keep reading, you might see some fun advice from the experts who helped teach me!
*This post contains affiliate links.*
Social Media For Bloggers
When I first started blogging, I had little experience with social media. I was on Facebook, Instagram, and Pinterest, but I had no real idea how to use them for business purposes. Once I began my journey, I had to learn how to optimize my social media accounts to grow my following and create an engaged tribe of people who truly enjoyed my content.
Facebook was always my favorite social media platform for personal use. When it comes to blogging though, it is a whole new world. You will want to create a page specifically for your blog, not your personal profile. This is where you will market to your audience. Due to their algorithms, not everyone who likes your page will see all of your posts. Because of this, it is important to post multiple times a day. I have noticed the highest level of engagement when I post about three to four times a day on my page.
Now, you don’t want to post just your content. You want to share relevant content that other bloggers have put out as well. This will not only increase your reach, but it will make other bloggers more likely to share your content as well! Facebook has it built in where you can schedule posts. because I know no one can be online all hours of the day updating Facebook. Spend some time scheduling out posts to go live on your page and then spend any other time interacting with your audience.
Pinterest is my favorite social media for bloggers, even though it isn’t truly a social media site. It is more of a search engine or sorts, but if you would like I can get into that later and do a more in depth post about optimizing your Pinterst. As fort the basics, you want to have a business account. I simply just changed my personal account over to a business one. This is important for a few reasons. First, it allows you access to their analytics system. Secondly, it allows you to enable Rich Pins, which is something that you really need. To learn all about Rich Pins and how to enable them for your blog, check this out.
Once you have that all set up, you will want to look for and join group boards pertaining to your niche. you can find a huge list of Pinterst boards here. I also have three open Family and Parenting boards, so feel free to e-mail me with your Pinterest account and I will gladly add you in. These boards allow you to share posts to a larger audience. Just be sure to read and abide by the rules of each board.
You want a strong Pinterest presence. I get the majority of my traffic from Pinterst, and I accredit it to pinning multiple times a day. You want to have about an 80/20 mix of others content to your content when pinning. Now, I know you can’t pin all day long so there are some great optimization and scheduling tools out there to help you!
The first is Tailwind. It is great for scheduling pins and repins and there is also a tribes feature that acts almost like a group board in a sense. You can get a free month and $15 credit when you sign up here. It is regularly $15 a month for their plus package, but if you have the extra money, it is totally worth it.
Then there is Board Booster. I think this is my favorite out of the two. This allows you to schedule posts, loop your old posts, and create campaigns. When you sign up here you can do the free trial of 100 pins without even having to enter any form of payment! After that, you can choose one of their plans. Plans start at $5 a month for 500 pins and it goes up from there. I think this is a lot of bang for your buck and worth it to grow your Pinterest traffic.
When it comes to social media for bloggers, Twitter can be an invaluable tool. For one, it is looked at by pretty much all of the companies who may want to work with you. Having a strong engaged following can really help you grow and get sponsored deals. I found that the best way to grow your Twitter is to join in on conversations in relevant hashtags to your niche. You want to add real depth to conversations in your comments, so just a “great post” isn’t going to cut it. You can also search niche relevant hashtags and follow other people who use them, and there is a good chance that they will follow you back. I like to participate in a few Facebook Groups for Bloggers, and I have made some real connections there which have allowed me to grow all of my social media accounts.
Twitter is another one where you want to Tweet multiple times a day. I read somewhere that the average life if a tweet is 18 minutes, meaning most of your followers wont see it if you only tweet once. Again, there are great scheduling apps out there, like Hootsuite that allow you to schedule your tweets so you aren’t on your phone all day long. Make sure you are re-tweeting other people’s tweets, and replying as well. This engagement will make them more likely to engage with you. You want real engaged readers, not just numbers!
Oh Instagram, what can I say about you. Instagram is a wonderful platform, there are a few things that bother me but they are small and not really a huge issue. Mainly I don’t like that you can’t place clickable links in your posts, but maybe (hopefully) they will change that soon. Other than that, I find Instagram fun and a great social media for bloggers.
In order to grow your Instagram, you need to be extremely engaged. This is the case with all social media really, because things move so fast that you want to be seen! Instagram is all about hashtags, and you can use up to 30 of them in your post. I recommend you research your niche specific hashtags and use them on all of your posts. This is how people will find you. You can also start liking and commenting (genuine comments) on others who have the same hashtags. You want to make real connections with people who actually want to read your content!
Advice from the Experts
I do not claim to be an expert on any of these platforms. I have learned from others just like you are learning. So, I thought I would throw in a TON of resources and other posts that will help you be well on your way to social media domination!
- Glorious Mom Blog has a bunch of amazing Pinterest resources for you:
- For The Love of Mom has some wonderful resources as well, both paid and free
- You can grab a FREE social media planner Here to help you optimize your traffic.
- The Professional Mom Project offers posts on effectively using Twitter as well.
So there they are, the basics that every blogger should know about social media. If you want more in depth information, I recommend you check out the links above!
I really hope this series is truly helping all the newer bloggers out there! This is a community, and we want to see each other succeed. On the board next week, we will be talking all about Facebook Groups for Bloggers, so sign up and stay tuned!